Community mural initiative brings together workers, residents, students, and local artists in LIMA Estate’s growing commercial district.
Lipa-Malvar, Batangas, Philippines – Paint the Hub, a community mural-painting activity at the Biz Hub at LIMA Estate in Batangas, enabled the community of locators, employees, students, and local artists to help bring color and creativity to Biz Hub’s shared spaces.
In partnership with muralist Nini Andrada Sacro and through her Paint It Forward campaign, together with official paint sponsors Jotun Philippines, Inc., and Atformhaus Studio, the project aims to transform walls, pathways, and other shared areas, into permanent art installations, reflecting the collective identity of the community in the estate.
The two-day event, themed “Colors of Community,” mobilized volunteers from the different communities within Aboitiz Economic Estates’ LIMA Estate from LIMA Estate locator companies, The Villages at LIMA Estate residents, and LIMA Land employees, to students and visitors all over.
According to Sacro, the Paint It Forward campaign has always been about using art as a way to bring people together while supporting meaningful advocacy. In addition to the two-day community experience, Sacro shared that proceeds from the event will also support the advocacies of Climb Against Cancer Pilipinas, a movement she founded supporting cancer patients and underserved communities across the country.
“This collaboration brings together two things close to my heart: art and giving back,” she said. “Through Paint It Forward, we transform ordinary spaces into meaningful works of art while bringing people together for a common cause. It reminds us that art goes beyond beautifying spaces; it can inspire generosity, strengthen communities, and make a difference in people’s lives.”
Nini Andrada Sacro, visual artist and founder of Climb Against Cancer Pilipinas and the proponent behind the Paint It Forward campaign, takes a moment with volunteers during the community mural painting activity.
Nearly 100 participants joined the two-day Colors of the Community event, helping complete 19 mural canvases painted in select spaces throughout Biz Hub’s The Outlets at LIMA Estate.
A thriving hub for business and community at LIMA Estate
As LIMA Estate continues to grow as an industrial and employment center, Biz Hub plays an increasingly important role in providing commercial amenities and shared spaces for its community of workers, residents, businesses, and visitors. Initiatives such as Paint the Hub help activate these spaces and create opportunities for interaction beyond the workplace.
Volunteers work together on one of the 19 mural canvases installed across shared spaces at Biz Hub’s The Outlets at LIMA Estate.
Located within Aboitiz’s Batangas industrial township, Biz Hub at LIMA Estate serves as its central commercial and lifestyle district, bringing together retail, dining, office, hospitality, recreational, and community spaces to support the needs of the estate’s growing population of workers, residents, businesses, and visitors. Its integrated developments include The Outlets at LIMA Estate, LIMA Tower One, Holiday Inn, LIMA Exchange, and recreational facilities such as the Aboitiz Pitch and Golf Range, complemented by Red Link, the estate’s mobility service connecting key destinations within LIMA Estate.
Clifford M. Academia, Vice President and Head of Industrial and Commercial Business at Aboitiz Economic Estates, said that the Biz Hub at LIMA Estate plays an integral role in supporting the everyday needs of the people within LIMA Estate by creating spaces that encourage interaction and strengthen community ties in the estate’s growing community.
“As LIMA Estate continues to expand, we recognize the importance of developing commercial spaces and amenities that support the people who work, live, and do business here. Initiatives like Paint the Hub help activate these shared spaces and strengthen Biz Hub at LIMA Estate’s role as a commercial and community destination within the estate,” Academia said.
One of those community experiences is Biz Hub City of Lights, the annual Christmas tree lighting ceremony and an upcoming event in the estate’s expansion areas. The Christmas Lighting Ceremony this year will take place on November 28, marking the start of the holiday celebration at Biz Hub. This will be followed by the Field of Lights Display, which will run from the same day until the 20th of January next year, offering visitors a festive destination throughout the holiday season.
Industrial townships as connected communities
As industrial-anchored townships continue to evolve, the presence of commercial, recreational, and social spaces helps create more complete environments for the people to organically form a sense of community and belonging beyond daily engagements and businesses.
This reflects Aboitiz Economic Estates’ approach to integrated development, where industrial growth is supported by infrastructure, amenities, and community-building initiatives. Through more community-centric experiences like Paint the Hub, the company continues to create opportunities toward community development while supporting the long-term growth of the estate.
